Focus Group

I created a focus group with a section of the target audience to gain feedback on my final products.

Lucy- Age 15:
I think the final products are very profession looking and they have a clear theme running through them. I like the contrast between city and nature, this brings a new twist to Nicki Minaj, a slightly softer side.

Amy - Age 22:
I like the look of all three of the final products, they are interesting and eye catching. My only criticism would be that on the digipak the order needs to be changed to ensure when it is folded everything is in its correct place and facing the right way up.

Milli - Age 18:
The same text and font is used through out all three products which shows consistency and links them all together. This makes Nicki Minaj's products recognizable and therefor I would be more likely to purchase them.

Hannah - Age 17:
I like the flyer most as I found this was the most eye catching product. I like the contrast between Nicki Minaj in black and white and the background in colour. I think that would have maybe been just as effective as the contrast between city and nature, but I can see how this is portraying a different side to Minaj's personality.