Focus Group

I created a focus group with a section of the target audience to gain feedback on my final products.

Lucy- Age 15:
I think the final products are very profession looking and they have a clear theme running through them. I like the contrast between city and nature, this brings a new twist to Nicki Minaj, a slightly softer side.

Amy - Age 22:
I like the look of all three of the final products, they are interesting and eye catching. My only criticism would be that on the digipak the order needs to be changed to ensure when it is folded everything is in its correct place and facing the right way up.

Milli - Age 18:
The same text and font is used through out all three products which shows consistency and links them all together. This makes Nicki Minaj's products recognizable and therefor I would be more likely to purchase them.

Hannah - Age 17:
I like the flyer most as I found this was the most eye catching product. I like the contrast between Nicki Minaj in black and white and the background in colour. I think that would have maybe been just as effective as the contrast between city and nature, but I can see how this is portraying a different side to Minaj's personality.

Unit 17 – Evaluation

I feel the quality of the products that I have produced are of a high standard. From my initial plans I have progressed and successfully achieved this standard through improving each design. I also perfected my final digipak, flyer and programme using the extremely helpful feedback from my client, which helped pull my ideas together and make my final products look complete and professional.  

I think I have created products which appeal to the target audience as I have combined Nicki Minaj’s Barbie look with a contrasting natural and less harsh look, which would appeal to the older side of the audience as it gave it a more mature feel.  The target audience for Nicki Minaj is predominantly female and I feel I have stuck to the conventions of a female artist when creating my products.


When comparing my digipak to a professional digipak, I feel mine doesn't come to the high standard of the professional one. The main reason being the photography on the profession digipak is a very high quality and it is very clean and neat with a white background. Whereas my digipak uses darker colours and has a more grainy look to it, making it look lower quality. 

The professional flyer, again, is of a higher quality than my flyer. I think the clean lines and strong colour theme of black white and gold are what make this flyer look so professional, along with the high quality typography. It is a little more difficult to compare my flyer with the professional flyer as the styles are very different, but I feel mine could be improved with clearer text and cleaner lines.

I have chosen a different artist for the tour programme as I couldn't find one for 'Jessie J'. I have found one for 'Christina Aguilera" who is a female artist with a similar target audience to Nicki Minaj. I found that her tour programme contained a much larger content than the tour programme I have created. I think given more time I could create something of similar quality to this professional one, but as it stands mine would need improvement to be of that level. I think the main issue with my tour programme, as well as my digipak and flyer, is the quality of the typography, and keeping things simple and clean.

I feel I have pushed myself in this unit with the equipment I have used. I have now become very confident in Photoshop, where before I was a little unsure. To take my photographs I used a Nikon D3000, which helped create a good final image, I do feel I need more experience with the camera though as they didn't look as professional as they could have done if I had known more about how to use the camera. I used Photoshop on each of my products to change the contrast and hue of images and to adjust size, shape and orientation of each image and to add text to the final products.

I feel I have been very responsive to my client, I have taken on board all feedback given and used that to create a final piece they are happy with. When I got to the stage when I was happy with my final products, I once again presented them to my client and gained feedback to improve each product again. My client pointed out that on my tour programme the text on the production credits page was difficult to read due to the size and the pale text. I will darken the text and enlarge the size to improve this issue, before it is sent off to be printed. The only issue with the digipak was again a difficulty to see text on the 'thank you' page, my client suggested that I increase the opacity of the image behind to make the text clearer and easier to read. I will again, edit this part of the digipak before it is sent off for printing so it comes out clear and easy to read. My client was happy with the flyer I had created, her only concern was that there were no social networking icons on the poster, showing people they can get more information there. I will make sure to add 'Facebook', 'Twitter' and 'YouTube' icons to the poster and make it clear to the audience that they can find out more online at these sites.

I am happy with the outcome of this unit, although it is not as high standard as these professional products that I have compared mine to, I feel that I have learnt what I need to improve on to get my work to this very high standard.

Final edits

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client Feedback from first meeting

Digipak front and back

Front cover digipak

                                                                                           

   

Back of digipak

Unit17presentation

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Flyer

Programme

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           Page 2:

Drafts

Flyer:

Drawn Plan:

Programme:

Drawn Plan:

(Front cover)

(Inside info)

Layout Plan:

Digipak:

Drawn plan:

(Front)

(Back)

Layout Plan:

Plan of time, resources and budget

Budget

 Flyer:

40,000 flyers cost £435 to print
They are available in the following paper types:

I would use a silk finnish (extra thick) for my flyers costing £435 for 40,000.




Programme:

For the programme I would use the same silk finnish used on the flyer to keep the look consistent. This would cost £3090 for a four page book.

  

Digipak:

For 40,000 digipaks to be printed and sent it would cost £16,200 as 2000 copies cost £810, I multiplied this by 20 to get my figure of £16,200.

My over all budget for the production of my programme, digipak and flyer is £19,725. I will bring this budget up to £20,000 to make room for any added fees that may occur.

Time Plan:

Flyer:

I will allow 5 days to design the final flyer and sent it to the printer to print the final product, after research I found it would take 2 days to produce the flyers and have them sent off. So it total I will allow an 8 day period for producing the flyers. The extra day accounts for any problems with postage or any problems with the flyer being printed.

Programme:

To print the programme it will take a little longer than the flyer as there are more pages, more pictures and more work that has to go in to the making of it. After looking at printing companies I will allow 2 weeks in total for the final products to be complete. 5 days will be allowed for the designing of the programme, leaving 9 days to have the final programme printed and sent back, again leaving some time for any problems that may occur.

Digipak:

After doing some research I found that it takes 12 working days to produce my digipaks. I would then have to allow for designing time, 5 days, shipping time, sending it to them and them sending me the product, 7 days, and 3 days to allow for any problems that may occur. So in total it would take 27 days to have my digipaks complete.

1st Meeting with client

Ideas for Programme:
-Front cover

• Picture of Nicki Minaj on stage from previous tour
• Dark with lighting just on her
• Crowd shown at the bottom of the picture then faded to black at the top and bottom of the page
• Writing at the top and bottom of the page - name of artist, name of tour, start date
• Writing in white

-First page

• Same picture that is on the front cover but faded slightly to make the writing stand out
• Writing in white to stand out against the dark background
• List of dates and where she is touring

-Second page

• A close up picture of the artists face
• Underneath reviews of her previous tour and what is expected of this one

-Third page

• A close up picture of artists face
• Underneath quotes from her/lyrics from songs

-Fourth page

• Faded picture from the front cover
• List of songs that will feature on the tour
• Writing in white

-Back page

• A picture from behind her on stage, giving the opposite view from the front cover, looking out to the crowd.

Ideas for Flyer 

• Picture of artist, close up of her face 
• Her name across the top of the flyer
• The date of when the tour will start 
• The name of the tour across the bottom

Ideas for Digipak

Client

My client is 'Nicki Minaj', I will be producing a digipak for her album, a flyer for her tour and a programme for her tour.

Ao1 - Part 4 Pamphlet Analysis

The purpose of this pamphlet is to inform, as it is informing the public on rubbish collection. The target audience is segmented by location and age, the location being Shropshire as it is a Shropshire council pamphlet and the age being adult householders.

The content is text and images, there are two types of images, photographs, e.g. the picture on the front page of the pamphlet of the man holding the bottle bin. There are also graphics used, e.g. the recycle logo and images of bins showing people what goes in what bin.

The format of the pamphlet is fold out and A5 size. Glossy paper is used for the pamphlet to make it more aesthetically pleasing.

The proportion of text to image is about 50/50, the pamphlet contains a lot of images to make it look more appealing and interesting.

The juxtaposition of text to image is accurate, the use of green in the pamphlet reinforces the recycling.

Ao1 - part 3 Magazine Advert for Perfume

The product I am analyzing is a perfume advert for DKNY. The advert is in a magazine called 'Glamour', the target audience for that magazine is around 18 - 49, so the advert has been placed in that magazine to fit in with that target audience. The target audience for the perfume would be a similar age range to people who read 'Glamour', around 18 - 49 and female. This is made obvious due to the placing of the advert, the model looking in her 20's and the other advertisement strategies used in that advert, a Facebook and Twitter page.

The product is placed on top of a pile of apples, due to the design of the bottle being apple shaped. The model is stood just behind the apples and product, holding an apple, with a bite taken out of it in her hand. The apples all look fresh and juicy, this gives the audience an idea of what the perfume will smell like. Also, in the reflection of the bottle is the Empire State building, which tells the audience it's American, and also gives a sense of wealth and style as New York city one of the fashion capitals of the world.

They have chosen a model to endorse their product. The model is looking into the camera in quite a seductive way and this might make people think that if they wear this product they will look seductive and beautiful like the model. Lara Stone is the model used to advertise 'Golden Delicious' by DKNY, not only is she the number one fashion model in the world currently, but she is also married to David Walliams, a hugely famous comedian, and much loved celebrity. This will effect the audience and encourage them to buy the product due to her success and her Husband.

The colours used in the advert are golden tones creating a warm feeling, and again a feeling of wealth and success. Also the perfume is called 'Golden Delicious' which is reflected in the colour and the apple being eaten by the model. All of the apples have been tinted to look golden and the models hair is blonde and blends in with the gold background which is out of focus behind her.

The light come from behind the model creating an angelic glow behind her, which makes her seem innocent and therefore more appealing. The light also shines onto the apples and creates a glisten over them, it also enhances the juiciness of them as it highlights the dew.

                  

Ao1 - Part 2 Digipak/CD cover

I am analyzing this digipak by a band called 'Paramore'. The CD is contained inside the first page of the digipak in a pocket which cuts across half of the page showing part of the CD. The background of the cover is a nude colour giving it a very neutral and clean look. The main colours are black and yellow which are in the butterfly's wings and body which are pinned individually against the nude background and contrast with this making them stand out. The butterfly is represented graphically but made to look very realistic. The butterfly being pulled apart and then pinned back together reflect many of Paramore's  lyrics and you would need audience foreknowledge to decode this. The text follows conventions of CD covers in the way that the bands name is made clear and is much larger text than the name of the album which, in this case, is just above the band name and is in italic text, with only lower case used. All text is in black which stands out from the background and also keeps to the 3 main colours on the cover of this digipak, yellow, nude and black. The text is right aligned and is sectioned off by the black line that goes vertically down the front cover. The messages in this digipak are mainly visual as there is no text other than the band name and album name. I think the name of the album, 'brand new eyes', gives the listener a insight into the meaning behind the digipak cover. This digipaks target audience would be 14 - 35 as the band are in their twenties and sing rock/pop songs suitable for this age range. The title being 'brand new eyes' reflects the image in a way. The butterfly has been taken apart and pinned up together again, it's similar to the surgical thought of having brand new eyes. Although the title 'brand new eyes' is a pun, by this they don't mean it literally, they mean it in the sense of seeing things in a new light.

Within the digipak it is shown that this band where signed by the record label 'FUELEDBYRAMEN'. Fueled by Ramen was created in 1996. The president/co-founder of the label is John Janick and it has become one of the best record labels for signing the most popular punk-inspired rock/pop bands of our century. 

Ao1 - Part 1 Film Poste

This is the theatrical poster for the 2010 film, Alice in Wonderland. The poster is portrait, due to the character stood upright and to capture the incredible scale of the objects surrounding him. The main colours used are pinks and lilacs, this indicates the film is for a young, female audience, but there are dark twists of colour at the very bottom of the poster that creep up, giving the audience an indication that the film may not be so playful and may be a little darker than the original film. In the centre of the poster is actor Johnny Depp in character as 'The Mad Hatter', instead of him looking like a fun and playful character as he is portrayed in other versions, his make up and facial expressions indicate a much darker character. They have taken the original Mad Hatter and updated him to a more modern day and much more realistic character, giving him a slightly scary and unpredictable edge. Also we can see that surrounding him are huge great big mushrooms which also have very dream like and magical connotations. In the far distance behind the Mad Hatter, we can see a very grand looking castle, this pulls together with the light pink and purple colours which at first glance look very appealing, but the castle actually belongs to The Queen of Hearts, an evil woman. 

The way in which you look at the poster and what you see varies from different age groups, for example the link between the dreamlike imagery and the Mad Hatter. The magic mushrooms will be a more realistic link, the mushrooms being hallucinogenic and leading the Mad Hatter to Madness and really him having some sort of drug psychosis. Whereas children will not make that connection and will just see it as a different world, like something from their dreams or imagination. 

The title is central and just above 'The Mad Hatters' head, the text is a dark purple/blue colour making it stand out from the pale background but still in keeping with the theme of purple and pink colours. The title is the largest text on the poster, with it being the most important piece of information. Above that is 'Johnny Depp' the name of the actor playing the Mad Hatter and a huge Hollywood star which is a unique selling point for this film. Having Johnny Depp and his name on the poster will encourage a different sort of audience, or a more diverse audience as he is known for being quite quirky and teamed up with Tim Burton, it gives us a good idea that this Alice in Wonderland will have a lot more edge to it. 

Then just above the title is the Disney logo, in smaller text, but still noticeable. This will encourage another group of people, the children and families will be more likely to watch it when they see the Disney logo as Disney is a world wide known brand and families or parents will know that it is safe. 

At the very bottom of the page is the release date in pink text and in the same font as the title and actors name, which is a slightly crooked and branch like font. As well as the release date there it also says that it is 'in amazing 3D', this will also promote the film, especially because of the amazing graphics used on the poster, the huge mushrooms. People will be intrigued into seeing it and it is also a way of making it feel more real, people will want to feel that they are part of this dream like world and seeing it in 3D will make it more real for them.  

As Alice in Wonderland is not a new film and has been around for years, first as a book and then as a children's film, it didn't need a great deal of advertisement in the way of giving hints on what the film is about, it was more about giving hints on how they have added to the film. The way in which they have gone about that is purely visuals on this poster, the high tech graphics used and the creativity of the images show that the film will deliver in that way. 

The poster gives a great deal of information to the audience with out flooding them with writing, so not to leave any age group out. Johnny Depps name is at the very top of the poster and as you follow it down you see the title of the film, although the title isn't at the top of the page, it is just above centre, making it the most important piece of text on the page. At the very bottom in pink text is the credit block, this is in very small print and is at the bottom of the information hierarchy. Posters are a huge part of the marketing campaign of Alice in Wonderland as it is a hugely visual film, the poster is a great way of putting across a strong feeling of the film. As well as this posters can be placed in many places making them a very versatile form of marketing, they are often put up in cinemas, which teamed with a teaser trailer for the film would be a great advertising technique.  

I think this is a really well put together poster and I really like the overall effect it gives. It appeals to a wide range of audiences, but still keeps strong appeal with its main audience of young people and families. The poster is not offensive in any way as it has been done cleverly so different age audiences will benefit from different aspects of the poster.