Ao1 - Part 4 Pamphlet Analysis

The purpose of this pamphlet is to inform, as it is informing the public on rubbish collection. The target audience is segmented by location and age, the location being Shropshire as it is a Shropshire council pamphlet and the age being adult householders.

The content is text and images, there are two types of images, photographs, e.g. the picture on the front page of the pamphlet of the man holding the bottle bin. There are also graphics used, e.g. the recycle logo and images of bins showing people what goes in what bin.

The format of the pamphlet is fold out and A5 size. Glossy paper is used for the pamphlet to make it more aesthetically pleasing.

The proportion of text to image is about 50/50, the pamphlet contains a lot of images to make it look more appealing and interesting.

The juxtaposition of text to image is accurate, the use of green in the pamphlet reinforces the recycling.

Ao1 - part 3 Magazine Advert for Perfume

The product I am analyzing is a perfume advert for DKNY. The advert is in a magazine called 'Glamour', the target audience for that magazine is around 18 - 49, so the advert has been placed in that magazine to fit in with that target audience. The target audience for the perfume would be a similar age range to people who read 'Glamour', around 18 - 49 and female. This is made obvious due to the placing of the advert, the model looking in her 20's and the other advertisement strategies used in that advert, a Facebook and Twitter page.

The product is placed on top of a pile of apples, due to the design of the bottle being apple shaped. The model is stood just behind the apples and product, holding an apple, with a bite taken out of it in her hand. The apples all look fresh and juicy, this gives the audience an idea of what the perfume will smell like. Also, in the reflection of the bottle is the Empire State building, which tells the audience it's American, and also gives a sense of wealth and style as New York city one of the fashion capitals of the world.

They have chosen a model to endorse their product. The model is looking into the camera in quite a seductive way and this might make people think that if they wear this product they will look seductive and beautiful like the model. Lara Stone is the model used to advertise 'Golden Delicious' by DKNY, not only is she the number one fashion model in the world currently, but she is also married to David Walliams, a hugely famous comedian, and much loved celebrity. This will effect the audience and encourage them to buy the product due to her success and her Husband.

The colours used in the advert are golden tones creating a warm feeling, and again a feeling of wealth and success. Also the perfume is called 'Golden Delicious' which is reflected in the colour and the apple being eaten by the model. All of the apples have been tinted to look golden and the models hair is blonde and blends in with the gold background which is out of focus behind her.

The light come from behind the model creating an angelic glow behind her, which makes her seem innocent and therefore more appealing. The light also shines onto the apples and creates a glisten over them, it also enhances the juiciness of them as it highlights the dew.

                  

Ao1 - Part 2 Digipak/CD cover

I am analyzing this digipak by a band called 'Paramore'. The CD is contained inside the first page of the digipak in a pocket which cuts across half of the page showing part of the CD. The background of the cover is a nude colour giving it a very neutral and clean look. The main colours are black and yellow which are in the butterfly's wings and body which are pinned individually against the nude background and contrast with this making them stand out. The butterfly is represented graphically but made to look very realistic. The butterfly being pulled apart and then pinned back together reflect many of Paramore's  lyrics and you would need audience foreknowledge to decode this. The text follows conventions of CD covers in the way that the bands name is made clear and is much larger text than the name of the album which, in this case, is just above the band name and is in italic text, with only lower case used. All text is in black which stands out from the background and also keeps to the 3 main colours on the cover of this digipak, yellow, nude and black. The text is right aligned and is sectioned off by the black line that goes vertically down the front cover. The messages in this digipak are mainly visual as there is no text other than the band name and album name. I think the name of the album, 'brand new eyes', gives the listener a insight into the meaning behind the digipak cover. This digipaks target audience would be 14 - 35 as the band are in their twenties and sing rock/pop songs suitable for this age range. The title being 'brand new eyes' reflects the image in a way. The butterfly has been taken apart and pinned up together again, it's similar to the surgical thought of having brand new eyes. Although the title 'brand new eyes' is a pun, by this they don't mean it literally, they mean it in the sense of seeing things in a new light.

Within the digipak it is shown that this band where signed by the record label 'FUELEDBYRAMEN'. Fueled by Ramen was created in 1996. The president/co-founder of the label is John Janick and it has become one of the best record labels for signing the most popular punk-inspired rock/pop bands of our century. 

Ao1 - Part 1 Film Poste

This is the theatrical poster for the 2010 film, Alice in Wonderland. The poster is portrait, due to the character stood upright and to capture the incredible scale of the objects surrounding him. The main colours used are pinks and lilacs, this indicates the film is for a young, female audience, but there are dark twists of colour at the very bottom of the poster that creep up, giving the audience an indication that the film may not be so playful and may be a little darker than the original film. In the centre of the poster is actor Johnny Depp in character as 'The Mad Hatter', instead of him looking like a fun and playful character as he is portrayed in other versions, his make up and facial expressions indicate a much darker character. They have taken the original Mad Hatter and updated him to a more modern day and much more realistic character, giving him a slightly scary and unpredictable edge. Also we can see that surrounding him are huge great big mushrooms which also have very dream like and magical connotations. In the far distance behind the Mad Hatter, we can see a very grand looking castle, this pulls together with the light pink and purple colours which at first glance look very appealing, but the castle actually belongs to The Queen of Hearts, an evil woman. 

The way in which you look at the poster and what you see varies from different age groups, for example the link between the dreamlike imagery and the Mad Hatter. The magic mushrooms will be a more realistic link, the mushrooms being hallucinogenic and leading the Mad Hatter to Madness and really him having some sort of drug psychosis. Whereas children will not make that connection and will just see it as a different world, like something from their dreams or imagination. 

The title is central and just above 'The Mad Hatters' head, the text is a dark purple/blue colour making it stand out from the pale background but still in keeping with the theme of purple and pink colours. The title is the largest text on the poster, with it being the most important piece of information. Above that is 'Johnny Depp' the name of the actor playing the Mad Hatter and a huge Hollywood star which is a unique selling point for this film. Having Johnny Depp and his name on the poster will encourage a different sort of audience, or a more diverse audience as he is known for being quite quirky and teamed up with Tim Burton, it gives us a good idea that this Alice in Wonderland will have a lot more edge to it. 

Then just above the title is the Disney logo, in smaller text, but still noticeable. This will encourage another group of people, the children and families will be more likely to watch it when they see the Disney logo as Disney is a world wide known brand and families or parents will know that it is safe. 

At the very bottom of the page is the release date in pink text and in the same font as the title and actors name, which is a slightly crooked and branch like font. As well as the release date there it also says that it is 'in amazing 3D', this will also promote the film, especially because of the amazing graphics used on the poster, the huge mushrooms. People will be intrigued into seeing it and it is also a way of making it feel more real, people will want to feel that they are part of this dream like world and seeing it in 3D will make it more real for them.  

As Alice in Wonderland is not a new film and has been around for years, first as a book and then as a children's film, it didn't need a great deal of advertisement in the way of giving hints on what the film is about, it was more about giving hints on how they have added to the film. The way in which they have gone about that is purely visuals on this poster, the high tech graphics used and the creativity of the images show that the film will deliver in that way. 

The poster gives a great deal of information to the audience with out flooding them with writing, so not to leave any age group out. Johnny Depps name is at the very top of the poster and as you follow it down you see the title of the film, although the title isn't at the top of the page, it is just above centre, making it the most important piece of text on the page. At the very bottom in pink text is the credit block, this is in very small print and is at the bottom of the information hierarchy. Posters are a huge part of the marketing campaign of Alice in Wonderland as it is a hugely visual film, the poster is a great way of putting across a strong feeling of the film. As well as this posters can be placed in many places making them a very versatile form of marketing, they are often put up in cinemas, which teamed with a teaser trailer for the film would be a great advertising technique.  

I think this is a really well put together poster and I really like the overall effect it gives. It appeals to a wide range of audiences, but still keeps strong appeal with its main audience of young people and families. The poster is not offensive in any way as it has been done cleverly so different age audiences will benefit from different aspects of the poster.