Ao1 - Part 4 Pamphlet Analysis

The purpose of this pamphlet is to inform, as it is informing the public on rubbish collection. The target audience is segmented by location and age, the location being Shropshire as it is a Shropshire council pamphlet and the age being adult householders.

The content is text and images, there are two types of images, photographs, e.g. the picture on the front page of the pamphlet of the man holding the bottle bin. There are also graphics used, e.g. the recycle logo and images of bins showing people what goes in what bin.

The format of the pamphlet is fold out and A5 size. Glossy paper is used for the pamphlet to make it more aesthetically pleasing.

The proportion of text to image is about 50/50, the pamphlet contains a lot of images to make it look more appealing and interesting.

The juxtaposition of text to image is accurate, the use of green in the pamphlet reinforces the recycling.