Ao1 - part 3 Magazine Advert for Perfume

The product I am analyzing is a perfume advert for DKNY. The advert is in a magazine called 'Glamour', the target audience for that magazine is around 18 - 49, so the advert has been placed in that magazine to fit in with that target audience. The target audience for the perfume would be a similar age range to people who read 'Glamour', around 18 - 49 and female. This is made obvious due to the placing of the advert, the model looking in her 20's and the other advertisement strategies used in that advert, a Facebook and Twitter page.

The product is placed on top of a pile of apples, due to the design of the bottle being apple shaped. The model is stood just behind the apples and product, holding an apple, with a bite taken out of it in her hand. The apples all look fresh and juicy, this gives the audience an idea of what the perfume will smell like. Also, in the reflection of the bottle is the Empire State building, which tells the audience it's American, and also gives a sense of wealth and style as New York city one of the fashion capitals of the world.

They have chosen a model to endorse their product. The model is looking into the camera in quite a seductive way and this might make people think that if they wear this product they will look seductive and beautiful like the model. Lara Stone is the model used to advertise 'Golden Delicious' by DKNY, not only is she the number one fashion model in the world currently, but she is also married to David Walliams, a hugely famous comedian, and much loved celebrity. This will effect the audience and encourage them to buy the product due to her success and her Husband.

The colours used in the advert are golden tones creating a warm feeling, and again a feeling of wealth and success. Also the perfume is called 'Golden Delicious' which is reflected in the colour and the apple being eaten by the model. All of the apples have been tinted to look golden and the models hair is blonde and blends in with the gold background which is out of focus behind her.

The light come from behind the model creating an angelic glow behind her, which makes her seem innocent and therefore more appealing. The light also shines onto the apples and creates a glisten over them, it also enhances the juiciness of them as it highlights the dew.