This is the theatrical poster for the 2010 film, Alice in Wonderland. The poster is portrait, due to the character stood upright and to capture the incredible scale of the objects surrounding him. The main colours used are pinks and lilacs, this indicates the film is for a young, female audience, but there are dark twists of colour at the very bottom of the poster that creep up, giving the audience an indication that the film may not be so playful and may be a little darker than the original film. In the centre of the poster is actor Johnny Depp in character as 'The Mad Hatter', instead of him looking like a fun and playful character as he is portrayed in other versions, his make up and facial expressions indicate a much darker character. They have taken the original Mad Hatter and updated him to a more modern day and much more realistic character, giving him a slightly scary and unpredictable edge. Also we can see that surrounding him are huge great big mushrooms which also have very dream like and magical connotations. In the far distance behind the Mad Hatter, we can see a very grand looking castle, this pulls together with the light pink and purple colours which at first glance look very appealing, but the castle actually belongs to The Queen of Hearts, an evil woman.
The way in which you look at the poster and what you see varies from different age groups, for example the link between the dreamlike imagery and the Mad Hatter. The magic mushrooms will be a more realistic link, the mushrooms being hallucinogenic and leading the Mad Hatter to Madness and really him having some sort of drug psychosis. Whereas children will not make that connection and will just see it as a different world, like something from their dreams or imagination.
The title is central and just above 'The Mad Hatters' head, the text is a dark purple/blue colour making it stand out from the pale background but still in keeping with the theme of purple and pink colours. The title is the largest text on the poster, with it being the most important piece of information. Above that is 'Johnny Depp' the name of the actor playing the Mad Hatter and a huge Hollywood star which is a unique selling point for this film. Having Johnny Depp and his name on the poster will encourage a different sort of audience, or a more diverse audience as he is known for being quite quirky and teamed up with Tim Burton, it gives us a good idea that this Alice in Wonderland will have a lot more edge to it.
Then just above the title is the Disney logo, in smaller text, but still noticeable. This will encourage another group of people, the children and families will be more likely to watch it when they see the Disney logo as Disney is a world wide known brand and families or parents will know that it is safe.
At the very bottom of the page is the release date in pink text and in the same font as the title and actors name, which is a slightly crooked and branch like font. As well as the release date there it also says that it is 'in amazing 3D', this will also promote the film, especially because of the amazing graphics used on the poster, the huge mushrooms. People will be intrigued into seeing it and it is also a way of making it feel more real, people will want to feel that they are part of this dream like world and seeing it in 3D will make it more real for them.
As Alice in Wonderland is not a new film and has been around for years, first as a book and then as a children's film, it didn't need a great deal of advertisement in the way of giving hints on what the film is about, it was more about giving hints on how they have added to the film. The way in which they have gone about that is purely visuals on this poster, the high tech graphics used and the creativity of the images show that the film will deliver in that way.
The poster gives a great deal of information to the audience with out flooding them with writing, so not to leave any age group out. Johnny Depps name is at the very top of the poster and as you follow it down you see the title of the film, although the title isn't at the top of the page, it is just above centre, making it the most important piece of text on the page. At the very bottom in pink text is the credit block, this is in very small print and is at the bottom of the information hierarchy. Posters are a huge part of the marketing campaign of Alice in Wonderland as it is a hugely visual film, the poster is a great way of putting across a strong feeling of the film. As well as this posters can be placed in many places making them a very versatile form of marketing, they are often put up in cinemas, which teamed with a teaser trailer for the film would be a great advertising technique.
I think this is a really well put together poster and I really like the overall effect it gives. It appeals to a wide range of audiences, but still keeps strong appeal with its main audience of young people and families. The poster is not offensive in any way as it has been done cleverly so different age audiences will benefit from different aspects of the poster.
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